Pillarbox Red is our signature true red hair dye. This “fire engine red” looks great on everyone and can leave brilliant red tones on virgin, unbleached hair! Semi-permanent hair color. Stronger and longer lasting. 4 oz bottle with snap top. Free from: cruelty, parbens, gluten, ammonia, resorcinol, ppd, and phthalates. Vegan. Made in the USA.