The fast-action, fun-filled naming game. Ever wonder who comes up with all those crazy names for new products? Think you can do better? We know you can! Name a supermarket that's just for superheroes or a pencil that never makes a mistake. Smash words together, mix 'em up, and think outside the dictionary. It's creativity gone crazy. Word play gone mad. WhatchamaCALLit is as much fun to say as it is to play. Play on your own, with the whole family, or have a naming party with friends. All you need is paper, pens and your imagination...no talent required.