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World of Mirth, often described as a place where Pee Wee's Playhouse meets Dr. Seuss, is Richmond's only locally owned alternative toy store.

Looking for safe and fun toys for kids of all ages? We can help! You can find wooden baby toys, soft plush, games, crafts, books, tees, Richmond themed gifts, collectible vinyl toys, Mexican folk art and so so much more. Our helpful and knowledgeable staff can help you find the perfect gift. Bring the kids to spend time at our play tables while you shop.

Our History

Established in 1993, World of Mirth began as a funky little vintage and novelty shop determined to provide a shopping experience that was a much needed alternative to the main stream. Through the years we have held on to the desire to offer more than your average store, happily maturing into what is often described as a place where Dr. Seuss meets Pee Wee's Playhouse. Our products appeal to kids as well as kids at heart with an emphasis on items that you just can not find at any old store. We strive to create a sense of joy and wonder­ nothing makes us happier than seeing the look on someone's face when they walk through our doors. We believe that play should be encouraged no matter what your age.

Always kid-friendly, always cutting edge, our shelves are chock-full of cool stuff to entertain, educate and amuse. Come on in and play!